The power of today's smartphones makes it possible to use augmented reality too, for example, integrate special effects in real-time.
The Augmented reality is a technology that integrates virtual elements in the real world. It is something that film and television have been doing for years, but with the mobile technology we have today, any recent smartphone can display augmented reality on a physical stage in real-time.
Examples we have many, especially in the field of leisure. The virtual masks that you can use in video calls through Snapchat or Zoom are an example of augmented reality. Or the TikTok and Instagram filters to dress up or play in the middle of a video.
Another example of the use of augmented reality is the recording of shorts or movies. Not long ago I talked about Diorama, a project that brings augmented reality to the cinema by showing visual effects instantly instead of editing a video afterward. And in this sense, new ideas emerge every day, like Arloopa.
Adding digital objects to the real world
The idea behind Arloopa is to integrate virtual elements into the real world. To do this, it uses augmented reality technology through an application that you can install on your Android smartphone or on your iPhone.
From a catalog of virtual, fixed, or animated objects and elements, the application can insert them into the scene that you approach with your phone's camera. For this, it has three ways of integrating virtual objects. From a specific location, from a marker, or directly where you point your phone.
In all three cases, you will fill a boring street or an empty room with three-dimensional elements. The catalog is extensive and contains several categories depending on what you want to obtain with augmented reality. Among the example options, you can customize t-shirts or bring to life posters, advertisements, or books compatible with the app.
For creators and users of augmented reality
Precisely, the purpose of those responsible for Arloopa is that content creators and advertisers use their technology to create physical objects with life thanks to augmented reality. To get an idea you can find examples of markers at this link. Scanning them with Arloopa you will see the virtual elements of these markers.
Arloopa's possibilities are many. Interactive maps, virtual purchases, individualized advertising, immersive games, interactive books, etc. For the average user, today, the app is an opportunity to experience augmented reality on iPhone and Android from the model catalog offered by the application. From a video to 2D or 3D images in motion or integrated into the real world with ease. 3D models can be downloaded by paying for them or through advertising.
You will find more information about Arloopa on the official page of its app, where you will find answers to the most frequently asked questions, links to its social networks, and the apps to download on your platform. And on its main page, you will see several examples of bookmarks that you can activate with your phone to see examples.
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