NVIDIA doubles the price of GeForce NOW amid graphics card shortage


NVIDIA launched GeForce NOW in 2013 as a streaming video game platform, being able to play through the cloud, no matter what PC we have. Initially, it was priced at $ 4.99, but NVIDIA GeForce NOW is available now for $ 9.99 / month, although former members will enjoy the old pricing plan temporarily.

We don't like to be bad-minded, but isn't that much of a coincidence? We are living in a time characterized by the shortage of graphics cards, seeing a market completely adulterated in prices. NVIDIA announced CMP for cryptocurrency miners and limited its next RTX 3000, which went a bit wrong for it. Those who cannot buy powerful components are relegated to using gaming platforms like Google Stadia or NVIDIA GeForce NOW.

NVIDIA GeForce NOW goes up to $ 9.99 / month or $ 99.99 / year

NVIDIA was one of the first companies to see "the reef" of cloud-based video game platforms, through which users could play at 1080p and 60 FPS no matter what equipment they had. If you do the numbers, it may even be cheaper to use such a platform than to buy a well-equipped PC.

And is that GeForce NOW is compatible with Windows and OS X, which is a hoot for Mac users who can not play video games practically. In fact, in 2017, NVIDIA partnered with Steam and more stores so that the user could sync their library with GeForce NOW (as long as the games were supported).

NVIDIA GeForce NOW is officially released in 2020 in beta with 2 plans: Free and Founders ($ 4.99 / month). The free plan was very limited, we could only play at 1080p and 60 FPS in an hour; in the case of the Founders plan, there were Ray Tracing and 6-hour sessions.

Now, the news centers around the new NVIDIA GeForce NOW price: $ 9.99 / month or $ 99.99 / year. It seems like a lot of coincidence, but the company raises the price just when there is a critical situation in the graphics card sector. Yes, those who were already subscribed to the Founders plan, receive the reward of Founders for Life, which is nothing other than paying $ 4.99 / month during the term of the subscription.

That is, those who were subscribed to the Founders plan before March 17, 2021 (or the same day), receive the “Founders for Life” reward, which consists of the following:

  • They will continue to pay $ 4.99 / month until they cancel the subscription.
  • As long as GeForce NOW is in our country.
  • Membership must be maintained and paid without interruption.
  • If you unsubscribe, downgrade or change the billing -> the benefit is lost.
  • This benefit is only available in:
    • USA
    • Europe.
    • Canada.
    • UK.

In this way, users in Latin America and Asia are left stranded. Currently, this platform has more than 800 games and the capacity of the data centers they already have is expanding to provide more service. They will add more games soon.

Finally, we are struck by the fact that this measure is carried out in view of the stock situation of the RTX 3000. We do not accuse or point to anyone, but we do not believe in coincidences, especially in decisions such as raising the prices of a product. In the end, those who want to buy a GPU and cannot, have to "die" to such a service in order to play and have a good experience.

What do you think of this decision?

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