In an interview with Game Rant earlier this month, James Gwertzman, general manager of Microsoft Game Cloud, said that cloud gaming technology has brought many new opportunities and created many previously impossible experiences for players. He was previously the CEO and co-founder of PlayFab, acquired by Microsoft's Xbox and Windows divisions 3 years ago, and served as the general manager of the game cloud business.
He said:
We have many "industry-first scenarios". But this is not random, but our attention and insight into the current game industry, and trying to help players solve their pain points. In our five-item list, the first one is to accelerate the production of cloud games.
This content creation behavior, once you put it in the cloud, the distribution will become more fluid. We saw this on xCloud. In the beginning, the Xbox was set up in the data center and then streamed. Now that we have more and more experience, you may be able to create a game experience that cannot be achieved without running in the cloud. You can let many players interact in a new way in an environment.
xCloud is about putting Xbox in the cloud, but the broader term is pixel streaming, where you run the GPU in the cloud and transfer it over. Initially, pixel streams will play a role in non-gaming scenes, such as construction or retail. You want a 3D experience, but you don't have to own the hardware. Then you will enter the game field, and you will see developers use the experience to go beyond the previous possibilities.
Of course, James Gwertzman's job is to ensure that developers can get the tools they need to ensure the normal operation of the game, and he will not necessarily help determine Microsoft's strategy for monopolizing games on consoles. James Gwertzman believes that cloud technology is completely changing the way games are made and delivered, and should not be limited to physical platforms. This makes sense, even if other branches of Microsoft are doing their best to make game consoles competitive. Nevertheless, GameRant informed James Gwertzman, the director of Microsoft Cloud Games, whether he thinks console exclusive games are the answer to push the platform forward.
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