Executives in the technology sector suggest that Argentine companies will transform their processes and the way their employees work through automation, artificial intelligence, and Big Data.
The pandemic undoubtedly accelerated the technological transformation of companies. According to the Digital Shock study conducted by the research company OnePoll, Argentine companies accelerated their digital transformation between six months and a year. The financial and telecommunications sectors were the ones that changed the most in 2020, according to the same report.
"Banco Galicia, which, in 48 hours, managed to scale its infrastructure so that its 7,000 employees work using Citrix technology, an ecosystem of microservices. Something similar happened with Telecom", a detail from OnePoll, the company that carried out the investigation of the Digital Shock studio. The details of the cases were handled by Citrix.
Although the outlook seems uncertain, sector executives already foresee the trends that 2021 will bring. According to experts, process automation, artificial intelligence, increased use of digital wallets and e-commerce channels will be further strengthened this year.
First, Vertiv, the global provider of digital infrastructure and continuity solutions, ensures that data centers will be as important as utilities.
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| Gary Niederpruem, Vertiv's director of strategy and development. |
"It is not just about working from home, although this is part. It is about supporting the digital economy in its most critical forms, which include increased reliance on telemedicine and healthcare, better e-commerce and telecommunications, and media. global, "says Gary Niederpruem, the company's director of strategy and development. "There is no going back. A forward-focused readjustment is needed," adds John-David Lovelock.
On the other hand, DataArt, the global software engineering company, suggests that the financial industry will be one of the most dynamic sectors. "In 2021, will continue the rise of Fintech and traditional financial institutions seek partners for technological transformation. We are facing a scenario in which the speed of response of companies and their implementation, has become more central than ever, " estimates Marcos Mauro, president of the company.
"Artificial intelligence will be the centerpiece of 2021. Finance is not going to be left out of this trend. Both medium-sized and large companies have been incorporating bots and automating all their processes not only to execute orders but also to analyze what they will be. the most promising investments. Algorithms are already capable of individualizing and capturing demand for assets ", says the CEO of Academia Merval, Manuel Couso.
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| CEO of Academia Merval, Manuel Couso |
The analysis of online behavior is translated into Big Data and the startup The Cyprinus, founded in 2016, hopes to continue promoting the use of machine learning and artificial intelligence to better understand users. "Online shopping is here to stay. This helps companies to be more efficient in their decisions, and by extension consumers, who get what they want," says CEO Silvio Pestrin Farina. According to a KPMG survey, 39% of Argentines buy from companies that provide good service to their customers. "Consumers don't believe in the brand, they believe in their friends. Brands are changing their strategy, "says Farina.
Meanwhile, Alessandro Matos, vice president, and general manager of Zebra Technologies, an American manufacturer of security code printers and cards, indicate that companies have invested in intelligent automation, artificial intelligence, robotics, machine learning, and machine learning to advance development. "In 2021, these trends will empower frontline workers and generate actions in real-time," prompts Matos.
Regarding cyberattacks, DataArt fears that cybercrime will continue to increase: "Companies will have to offer more and better internal training to help their employees . Companies will pay more attention to the security and reliability of infrastructures this year," he says Mauro.
Faced with the world panorama, Didier Saint-Georges, member of the Strategic Investment Committee of the French asset management company Carmignac analyzes what will happen in the world in 2021 compared to last year: "I guess we all hope that, thanks to the rapid distribution of vaccines, 2021 is likely to be a return to a normal year, "says Saint-Georges. " The world economy will converge towards an environment of slow growth, still with significant support from central banks, although this growth will shift slightly towards emerging economies," concludes the executive.
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