According to CRN reports, Gigabyte has canceled the GeForce RTX 3090 Turbo 24G announced last September. At present, the product page of this graphics card is gone, confirming this news from the side.
Gigabyte’s sudden cancellation of the GeForce RTX 3090 Turbo 24G in the product line will undoubtedly put its server partners in a tense situation, need to find an alternative solution, and the delivery time has been delayed. Although NVIDIA has a powerful ampere-based computing card such as the A100, for many small-scale users, the use of GeForce RTX 3090 is more cost-effective, so many manufacturers prefer to choose GeForce RTX 3090 as a substitute. The price of an A100 computing card is close to 10,000 US dollars. At this price, you can buy several GeForce RTX 3090 graphics cards.
Gigabyte’s GeForce RTX 3090 Turbo 24G is favored by manufacturers because its performance can already meet the needs of a large number of users. Equipped with 24GB GDDR6X video memory, it is a great advantage for deep learning workloads. Since there are no other bells and whistles like many GeForce RTX 3090 graphics cards, the price is relatively low, and it has a budget advantage when buying in bulk, which is a good choice for manufacturers. According to CRN, some budget-conscious users, such as schools or small laboratories, tend to use such products. Some users told CRN that this incident delayed their scientific research plans.
Of course, the more important reason is that it uses a turbo heat dissipation design, with only the thickness of two slots. The shape and size of the entire card are very standard, which is very suitable for use in servers. At that time, we reported that Gigabyte GeForce RTX 3090 Turbo 24G was the smallest of the first GeForce RTX 3090 graphics cards to be marketed. The height is the standard 110mm and the length is only 266mm, which is shorter than many mid-to-high-end graphics cards.
According to speculation, it is possible that Gigabyte received Nvidia’s "suggestion" and cut off the GeForce RTX 3090 Turbo 24G preemptively to avoid choosing this type of graphics card instead of the more expensive A100 computing card. Nvidia has always discouraged the use of GeForce graphics cards in data centers and other environments, because these products do not have the same functions as products in the data center field, such as warranty periods, technical support, and application certification.
Now that Gigabyte’s GeForce RTX 3090 Turbo 24G has officially reached end-of-life (EOL) status, manufacturers will have to find other viable alternatives. Of course, there are other GeForce RTX 3090 graphics cards on the market that use turbo cooling design, such as ASUS, and the size is not much worse. However, if it is found to be used in the professional field by OEM manufacturers in large quantities, I wonder if it will have the same fate.
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