If the usual Xiaomi Mi 11 went on sale in a standard way - through large Chinese online retailers like JD.com and TMall, then with a special version of the smartphone, the company did a different thing: its sales started during an online conference, which was held by the head of the company Lei Jun and this, in general, is logical, since Xiaomi Mi 11 Special Edition (also called Signature Edition) is decorated with the signature of Lei Zun himself on the back panel.
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| The head of Xiaomi personally participated in the sale of the first batch of Mi 11 Special Edition |
How many Mi 11 Special Edition were sold in the end is unknown, but all devices were sold out in a matter of seconds. Obviously, there are not hundreds of thousands here, as in the case of the usual Mi 11, but, nevertheless, the "special version" of the smartphone in China is sold like hotcakes. And this is despite the big problems caused by the Snapdragon 888 single-chip platform. However, this is a separate news item.
On the evening of January 1, Lei Jun opened the first live broadcast of the new year on Douyin. The protagonist of this time is of course Xiaomi 11.
Judging from the battle report data shared by Lei Jun, the number of live broadcast visitors reached 38.49 million, with sales exceeding 180 million. The Xiaomi Mi 11 Lei Jun's signature version, which was first released in this live event, is even more of a second.
Lei Jun seemed very happy with this achievement. He left a message "Thank you for your friend's support" and responded with a "refill".
It is reported that in the first omnichannel sales of Xiaomi Mi 11 at 0:00 on January 1, it broke 1.5 billion yuan in 5 minutes or about 350,000 units.
The Mi 11 Lei Jun Signature Edition uses a unique three-dimensional texture glass back shell material, the first glass surface hot-press texture process. The outer packaging is also ingenious, using Scotia crystal craftsmanship, with a wave-shaped three-dimensional illusion texture, and the unevenness is dazzling.
The Xiaomi Mi 11 Lei Jun Signature Edition only has a configuration of 12+256GB, and the price is the same as the standard version at 4699 yuan.
Xiaomi Mi 11 Special Edition presented Same as Mi 11, only in a different wrapper
Xiaomi has officially unveiled the Mi 11, but the Mi 11 Pro will not be available yet. But users who want a little more exclusiveness can take a closer look at the Mi 11 Special Edition (aka Lei Jun Signature Edition). This is the same Mi 11, but only in a different wrapper and autographed by the head of the company, Lei Zun.
Source: MyDrivers
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