Disinformation harms the unlimited potential of technology to improve businesses, industries, and communities. In the current international scene, it is rare that "fake news" is not discussed in a conversation and how they can disorient critical discourse and mislead on issues such as elections or what is happening right now around the world. If we add to this the fact that privacy is constantly being redefined in this age of "surveillance capitalism", we are faced with an almost literal minefield when it comes to protecting data.
Because of this, it is increasingly urgent to focus on data protection and cybersecurity technologies capable of safeguarding the integrity of human rights in the midst of a cyberwar for information. But companies must also ensure that they continue to use data ethically, securely, and in compliance with regulations and regulations.
Data Protection Day is an opportunity to explore some of the technologies that are leading the fight against (mis) information on the Internet and to see how companies can protect the rights of employees, consumers, and citizens.
Data protection is a human right
Although some may not know it, data protection is a human right. It is for this reason that we celebrate Data Protection Day in Europe. This year is the 40th anniversary of the Convention for the protection of individuals with regard to the automated processing of personal data of the Council of Europe, also known as Convention No. 108. The treaty from which the first data protection laws were born in the European Union and that has given way to the General Data Protection Regulation (GDPR).
Despite the significant damage to reputation and also at an economic level that does not protect this basic human right, data protection or, rather, the absence of it continues to fill the headlines.
Luckily, a technology designed for data protection and cybersecurity works hard to change this.
Technology is a fundamental weapon in the fight against information cyber-warfare
There has been a lot of talk about the role technology plays in facilitating the spread of disinformation and inciting a cyberwar for information. But perhaps the key here is that technology is our main weapon against cybercriminals.
Let's not forget that it acts as a guardian against these criminals' favorite weapon: ransomware. This is a type of malware that has been designed with a malicious aim to encrypt stored files and data. It is one of the most common and difficult threats to solve and one that companies face in all sectors and countries.
The ransomware is mainly used to extort companies. Although many attacks are aimed at finding production and backup files, as well as locating documents. By encrypting them, the attack leaves companies with no choice but to comply with the demands of cybercriminals.
The global cost of ransomware damage is projected to reach $ 20 billion by the end of 2021, as reflected in the 2019 Veeam Ransomware Study. Even more damaging are the countless human rights violations than this. This is because it is increasingly common for cybercriminals to threaten to make stolen data public.
To combat the growing challenges now that cybercriminals are working together, it is important that the technology has its own armies and alliances, such as the ransomware protection alliance that Veeam has created with some partners, including Cisco, AWS, Lenovo, HP, and Cloudian.
Cybercriminals are obviously always looking for new and innovative ways to steal data, and since the start of the pandemic, companies have not been the only ones to accelerate digital transformation. Cyber attacks on cloud systems have skyrocketed, registering a 250% increase between 2019 and 2020.
Given this, it is more important than ever to work with technology partners who not only prioritize the needs of today's data management but also think about the cloud and the security solutions of tomorrow, always one step ahead of cybercriminals.
Use the data in an ethical, safe and complying with the regulations
In this digital age, the responsibility of companies to use data ethically, securely, and in accordance with regulations is greater than ever. And it is not something that is done because it is pleasant or a priority on the agenda, it is a human right.
Still, too many companies are inadvertently helping cyber criminals with the disparate way they handle data security. Just take a look at the long list of fines that the United Kingdom's Data Protection Control Authority (Information Commissioner's Office or ICO) has imposed when you see that companies are not doing everything they should protect data. citizens.
Fines and damage to reputation have an obvious deterrent effect. However, there are still too many data breaches and companies have to do more to counter this difficult data protection situation. For this reason, technology is once again the key enabler.
Regardless of the size of your business, you need to find a solution that ensures data security, regulatory compliance, and customer privacy requirements. It is not enough to believe in the vendor's promise that their solutions are secure, it is worth reading customer reviews, doing some research, and consulting respected bodies dedicated to analyzing and scoring experiences.
In the year ahead, maintaining the level of customer trust will be a top priority. Too much is already happening in the world to also have to worry about the state of the data.
So relying on the right technology can help us defend human rights and take giant steps in the fight against cybercriminals.
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