Kia Motors Corporation changed its name to Kia Corporation: LOGO also changed

A few days ago, according to foreign media reports, after Kia Motors launched a new brand goal and strategy, Kia Motors officially changed its name to Kia Motors to emphasize its determination to enter the era of electric vehicles and new mobility.

It is worth noting that this is the company's name change again after 31 years after its name was changed from "Kia Industries" to "Kia Motors" in 1990.

All this indicates that the company will develop towards a new goal, that is, by 2026, it will become a global leader in the field of electric vehicles, with an annual sales volume of 500,000.

Prior to this, Kia announced a new brand logo, the new logo is still the abbreviation of "KIA" English letters, but the overall shape is more concise and modern. At the same time, the oval outer ring was removed, which is the biggest change since 1994.

In addition to the new logo, Kia also released a new brand slogan "Movement that inspires". That is to give users inspiration through products, services and brand experience.

According to the plan, Kia hopes to build 11 electric vehicles by 2025 and 7 pure electric vehicle products by 2027.

In addition, Kia hopes to make electric vehicle sales account for 20% of its global sales by 2025, and a 6.6% share of the global pure electric vehicle market, and its electric vehicle sales to account for 25% of its global sales by 2029.

It is reported that Kia's first electric car that is being developed will be delivered in the first quarter of this year. The car will be based on the new electric modular platform E-GMP shared with Hyundai.

According to Kia, this is a model inspired by the crossover model, code-named CV, with a cruising range of more than 310 miles and a high-speed charging time of fewer than 20 minutes.