CIRP: Apple’s iPhone 12 series accounted for 56% of total US iPhone sales in the Q1 fiscal quarter, and half of the upgraded users purchased basic configurations

9to5 Mac reported that Consumer Intelligence Research Partners (CIRP) analysts recently released a new report that emphasized Apple's expectations for the first fiscal quarter of 2021. Apple will announce its financial results for the first quarter of fiscal 2021 next week. CIRP predicts that Apple's performance will be strong, driven by the growth of the iPhone 12 series and services such as Apple Music and Apple TV.

In the first fiscal quarter of 2021, CIRP estimates that, driven by the iPhone 12 and iPhone 12 Pro Max, the new iPhone 12 models accounted for 56% of the total iPhone sales in the United States. Data shows that this combination of models resulted in a weighted average retail price (WARP) of US$873 in the quarter, higher than the US$809 in the same period last year.

We are informed that in addition to the model portfolio, CIRP reports that about half of the buyers have upgraded on the basis of basic storage configuration, which has further promoted the increase in average retail prices.

"For the entire quarter, the new iPhone 12 models, especially the most expensive models, gained a significant share of sales," said Josh Lowitz, CIRP partner and co-founder. "Although these models are not available throughout the quarter, the model combination and pricing have driven US-WARP to $873, which is the highest level we have been investigating iPhone buyers in the past 10 years. US-WARP and Apple two years ago The disclosed average selling price figures are similar. The core iPhone 12 has 17% of sales, and the price is $100 higher than last year's iPhone 11. The $1,099 iPhone 12 Pro Max has the same share, followed by the $999 iPhone 12 Pro Since then, for all models, about half of the buyers upgraded on the basis of basic storage, further increasing the average selling price."

The following is the full data of the US iPhone sales in the first quarter of fiscal year 2021 according to CIRP data.

Strong growth in the service industry

CIRP also estimates that Apple's service division will perform strongly in the first quarter of 2021. According to analysts, paid iCloud storage, Apple TV and Apple Music have all increased their penetration among customers who bought Apple products this quarter. In fact, according to CIRP data, all tracking services have increased in the first quarter of 2021 over the previous year.

Apple will announce its first quarter financial report for the 2021 fiscal year on January 27 next week.